Ruben describes his signature as gender free happiness. He uses big silhouettes as a canvas to experiment with colour, print, silhouette, and semiotics. In Rubens design practice he sees the power in giving things a new purpose or significance. Sometimes he refers to his creations as movable, wearable protest signs made for the “Rebel in Progress”—for those of us who don’t yet have the courage to entirely defy social norms but wish to rebel against it. Ruben’s approach to fashion design is not just to create something to be admired but also to make fashion more accessible and inclusive. Visually admiring fashion is wonderful but engaging with it is much more enjoyable.